^*^ Southend United to rename stand after inadvertent link with Rose West

Sponsorship deal with local estate agent resulted in ‘Rose West Stand’ appearing on season tickets

A football club is to change the name of one of its stands after a new sponsorship deal saw it rebranded “the Gilbert & Rose West Stand”, triggering reaction on social media over the association with one of Britain’s most notorious serial killers.

Southend United, which plays in the National League which is the fifth tier of English football, signed a commercial partnership with a local estate agent in Leigh-on-Sea.

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